FOR IMMEDIATE RELEASE 

CONTACT: Trish Lester
(805) 294-8801

LESTER CREATIVE PIONEERS
ENERGY-EFFICIENT LAS VEGAS GLITZ

VALENCIA, CA - 7 October 1998 - A Valencia company has introduced exciting technology to Las Vegas that is modernizing Nevada's brilliant signage and saving hotels and casinos "megabucks" annually in electricity costs.

Working with the MGM Grand Hotel over the past 18 months on the facility's multi-million-dollar "master plan renovation" created by Dougall Design Associates, Lester Creative, Inc., introduced the concept of large-format light-emitting diodes, or "LEDs" for the hotel's 18 large-format indoor and outdoor lighted signs. The result: 18 dramatic, ever-changing LED screens, ranging in size from 600 to 3,000 square feet.

These screens do more than beckon visitors inside with glittery promises of entertainment thrills and jackpot opportunities. They're wired to show digital animation and video -- with up to nine times the resolution currently available with incandescent displays.
The advantage of LEDs over incandescent lamps also includes dramatic savings in both electricity and maintenance expenses for large format signage of this type.

"Replacing the incandescent lights on the marquis pylon in front of the MGM with a 40-foot-by-54-foot LED board is saving the hotel about $50,000 a month in power costs," said Lawrence H. Lester, president of Lester Creative. "The technology not only saves money and
produces a brilliant high-resolution display -- even in the midday sun -- but also enables the hotel to show live video and complex computer-generated animation. The display can be changed at a moment's notice!"

Working closely with MGM executives, Lester studied state-of-the-art large format displays and recommended the LED screens, selecting Display Ad Nevada to manufacture the signs.
The lighted, computer-controlled boards have application not only for hotels and casinos, but also for stadiums, specialty billboards, indoor advertising, and much more.

Dramatic signage was only part of the hotel's front entrance re-design. Working as the hotel operators' representative, Lawrence H. Lester, president of Lester Creative, and his staff provided project management, technical direction and quality control for the attractive new gateway to this entertainment complex on the Vegas strip, directing the efforts of dozens of artistic and technical specialists.